2022 RECAP: Skift Event Logo Animations

With 2022 over and behind us, I’d like to present a post with some of the awesome Skift event logos/ session cards that I got to add motion to throughout the past year.

I would be remiss not to shout out the very excellent design of Skift Senior Designer Beatrice Tagliaferri, and the unifying work of Skift’s Head of Creative Strategy Matt Heidkamp. We went about creating a system that could be easily expanded upon throughout the year to create exciting “new” designs that felt cohesive and “on brand” without having to reinvent everything.

The background shapes started off simpler and relatively random in March with Skift Forum Europe, and by September the shapes coalesced into a complex grid for Skift Global Forum; a grid that we were able to use as a framework for the two events that remained (Aviation Forum and Global Forum East).

DECEMBER 2022 Skift Global Forum East 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

NOVEMBER 2022 Skift Aviation Forum 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

JUNE 2022 Sustainable Tourism Summit 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

MAY 2022 Future of Lodging Forum 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

APRIL 2022 Travel Loyalty Summit 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

MARCH 2022 Skift Forum Europe 2022 Logo and Background Animation by me | Art by Beatrice Tagliaferri

MOTION GFX: Design The Future 2021 Logo Animation and Bumper

I created this animated logo and bumper sequence for the Design The Future 2021 conference:

Design the Future Animated Logo + Bumper Sequence. Motion graphics by Me.

MOTION GFX: Skift Global Forum 2021 Logo + Scenic

For Skift’s landmark Global Forum, I was tasked with creating video assets, like the above animated logo, as well as some very cool scenic elements for the 14’ x 10’ wall that will sit on stage behind the speakers.

Skift’s creative team came up with some fantastic fluid waves that mimic the forms of the TWA hotel.

Original Art by Skift designer (Joanna Gonzalez).

That left it to me to take the forms and give life to them. and make them loop seamlessly.

Sample of Animated Scenic by Me. (Scaled way down so forgive the picture quality.)

Additional Scenic Asset Rendered + animated by Me. Based on design by Joanna Gonzalez,

You’ll notice that the lines on the waves got significantly thicker and less complex… these were iterations developed after initial screen tests to combat some unintentional Moiré effect on the LED screens with the small pixels (which you can probably see playing a role in these scaled down sample shots).

I will update with shots of the scenic in action during the Forum once it goes down (which by the way, is happening Tue, Sep 21, 2021 – Thu, Sep 23, 2021… more info at live.skift.com.)

JMM